AI
ChatGPT and Claude in a club’s communication team
How to start well: prompts, real uses and mistakes to avoid.
Coming soonThe blog
AI and sport, no hype
Guides, analysis and lessons on AI applied to sports communication and business. What we do with clubs and federations, no posturing.
Content
From one match to 30 pieces: automating post-match content
The workflow we use to turn data and video into content before fans leave the arena.
Coming soonAgents
What an AI agent is and what it can do for a federation
Concrete examples of agents that answer, prepare and publish for you.
Coming soonSponsorship
AI to sell more sponsorship: 5 practical uses
From the sales proposal to the sponsor return report.
Coming soonStrategy
The 4 phases to bring AI into a sports organisation
Diagnosis, design, implementation and scale: how we do it step by step.
Coming soonTraining
Basic prompts for sports community managers
A prompt library for previews, results, Stories and sponsors.
Coming soon