We come from sport.
We speak AI.
Guinew was born in 2012. More than a decade growing clubs, federations, events and sports brands. Now we put AI to work on everything we’ve learned courtside.
We work from inside sport
We speak your language.
We know what a matchday, a transfer window or a youth tournament is. No need to explain sport to us: we live it.
Strategy before tools.
AI is a means, not the goal. First we understand what you need; then we pick the technology that gets you there.
If it doesn’t show, it doesn’t count.
We measure content, reach and hours saved. Whatever doesn’t add up gets fixed or cut.
A team, not a supplier.
We work side by side with your team towards one goal: your growth. If you win, we win.

Meet the team that will grow your organisation
































Measure AI live, not on gut feeling.
Every client gets their own dashboard: content generated, hours saved, matchdays processed and content performance. Full transparency, no waiting for the end-of-month report.
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