A tournament that goes beyond the pitch
Best Cup · Youth football tournament.
We took the experience of a youth football tournament far beyond the pitch, building a digital community that connects teams, players, families and brands before, during and after the competition.
A few days of competition, a year-round community
A tournament lasts a few days, but its community (teams, players and families) can live it much longer.
The challenge: create a digital space where everyone gets their moment and brands have a natural place.
Community, coverage and experience
We designed the digital experience of the whole tournament.
Before: build-up
Content to warm up the tournament and connect with teams and families.
During: coverage
Photo and video telling what happens on every pitch.
After: memories
Content families want to keep and share.
Brands
Spaces for sponsors to connect with the audience.
The tournament, online too
A community connecting teams, players, families and brands.
We’re finalising the figures for this project. Want to know how we did it and what we could do for you?
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