Water polo, to new audiences
BIWPA · Water polo.
We helped bring water polo to new audiences with a content strategy that turns the competition and its players into stories that build community and engagement.
Water poloSport
CompetitionClient type
StoriesApproach
EngagementGoal
The starting point
A great sport, a small digital audience
Water polo has talent and drama, but struggles to reach people who don’t already follow it.
The challenge: tell the competition in a way that hooks newcomers too.
What we did
Competition turned into stories
A people-first content strategy.
01
Content strategy
Editorial lines for expert and new audiences.
02
Players first
The players as the common thread.
03
Production
Visual pieces made for social.
04
Community
Interaction that turns interest into community.
Results
More people watching water polo
Stories that build community and engagement.
We’re finalising the figures for this project. Want to know how we did it and what we could do for you?
Services used in this project
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Una de las claves del éxito de trabajar con Guinew es que ambos estamos en la indústria del deporte.BIWPAClient testimonial
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