A sports line from scratch
OFF by Punto Blanco · Sportswear.
We supported Punto Blanco in the digital launch and positioning of its new sports line, building its social media presence from scratch.
LaunchStage
SportswearIndustry
From scratchSocial media
InfluencersCampaigns
The starting point
A known brand, a new line
Punto Blanco had a brand, but the new sports line needed its own identity in the sports world.
The challenge: position it from day one and build its community from zero.
What we did
Strategy, identity and launch
A full launch into the digital sports world.
01
Digital strategy
Launch and positioning plan for the new line.
02
Visual identity
The brand identity adapted to the sports world.
03
Content & social
Content creation and social channel management.
04
Influencers
Influencer campaigns to accelerate reach.
Results
A new brand with its own voice
A digital presence built from scratch.
We’re finalising the figures for this project. Want to know how we did it and what we could do for you?
Services used in this project
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