A handball community of 50K
Handball 100×100 · Handball media and community.
Handball 100×100 wanted to grow its community and become a digital reference for handball. We designed a strategy to pass 50,000 followers.
+50KFollowers
2024Project year
HandballSport
SocialMain channel
The starting point
Great content, no plan to grow
There was passion and deep handball knowledge, but growth depended on day-to-day effort rather than a strategy.
The challenge: organise the content and turn it into an engine for community growth.
What we did
Strategy, content and community
A strategy built for organic, sustained growth.
01
Growth strategy
Community goals and priority platforms.
02
Content lines
Own, recurring formats the community recognises.
03
Active community
Constant interaction to turn followers into a community.
04
Continuous optimisation
Measure, learn and double down on what works.
Results
A community that keeps growing
The strategy was built around one clear goal.
+50KFollowersStrategy goal
2024YearDigital strategy project
OrganicGrowthWithout relying on ad spend
Services used in this project
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