Every matchday, a digital experience
Liga Nexus ASOBAL · Professional handball.
Spain’s top handball competition needed what happens on court to reach more people, matchday after matchday. We built the strategy, planning and content production to turn every matchday into a digital experience.
Plenty of competition, little time to tell it
A league produces dozens of matches, results and players every week. The challenge is turning all of it into content on time, consistently and for every channel.
It needed a clear strategy and a production system able to keep pace with the competition.
Strategy, planning and production
We treated the league’s communication as a system that repeats every matchday.
Digital strategy
Goals, channels and content lines defined for the whole competition.
Matchday planning
A content calendar tied to the competition calendar.
Content production
Pieces for social and web that tell each matchday and its players.
Digital experience
Every matchday is lived on screens too: before, during and after the games.
A league people follow on social
Every matchday has its digital story.
We’re finalising the figures for this project. Want to know how we did it and what we could do for you?
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