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AI in sport in 3-2-1 · Edition #01

AI already does the post-match

3 ideas + 2 resources + 1 uncomfortable truth (in 3 minutes).

3 ideas

I. Start with your most repeated task

Previews, results and line-ups: if you do the same every week, it’s the first candidate for AI.

II. Give context, not just orders

A prompt with the club’s voice, the opponent and the match sponsor beats “write a post” every time.

III. Always review before publishing

AI prepares, the team decides. Data and names, always checked.

2 resources

  • A prompt template for match previews.
  • A checklist to review AI-generated content.

1 uncomfortable truth

AI won’t make you more creative if you don’t know what you want to say. Strategy first; tools second.

Have a great week,The Guinew team

Written byThe Guinew team

A sports communication agency since 2012. Now we add AI to help clubs, federations and leagues produce more and better.

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