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How to tell a whole matchday in 30 pieces
3 ideas + 2 resources + 1 uncomfortable truth (in 3 minutes).
3 ideas
I. Think formats, not posts
Decide upfront which pieces you want (preview, MVP, fun fact, recap, sponsor) and AI fills them every matchday.
II. Data is the raw material
Structured match reports, stats and results beat any clever prompt.
III. One voice per channel
The same goal isn’t told the same way on Instagram, the website and the newsletter. Ask for per-channel versions.
2 resources
- A 30-piece matchday grid, ready to copy.
- A template to structure the match report for AI.
1 uncomfortable truth
30 pieces are worthless if none of them has an idea. Volume yes, but with judgement.
Have a great week,The Guinew team
Written byThe Guinew team
A sports communication agency since 2012. Now we add AI to help clubs, federations and leagues produce more and better.
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