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AI in sport in 3-2-1 · Edition #04

AI agents to serve members and families

3 ideas + 2 resources + 1 uncomfortable truth (in 3 minutes).

3 ideas

I. Start with the usual questions

Schedules, fees, sign-ups and kit: 80% of queries repeat themselves.

II. Feed it official information

The agent should only answer with what the club has approved. If it doesn’t know, it hands over.

III. Measure what it saves

Count resolved queries and hours recovered. It’s the best way to know it works.

2 resources

  • A list of 20 member FAQs to train the agent.
  • A hand-over protocol for sensitive cases.

1 uncomfortable truth

A badly set-up agent creates more work than it saves. Fewer answers, but good ones.

Have a great week,The Guinew team

Written byThe Guinew team

A sports communication agency since 2012. Now we add AI to help clubs, federations and leagues produce more and better.

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