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AI in sport in 3-2-1 · Edition #03

Sponsors want data too

3 ideas + 2 resources + 1 uncomfortable truth (in 3 minutes).

3 ideas

I. Think return from the first post

Every activation needs a clear metric: reach, engagement or clicks.

II. Let AI draft the report

With your social data, AI writes the sponsor return report in minutes, not afternoons.

III. Pitch before they ask

With the calendar and the data, AI suggests new activations for each sponsor.

2 resources

  • A sponsor return-report template.
  • A prompt to generate activation ideas from your fixture list.

1 uncomfortable truth

If you don’t know what your offer is worth, your sponsor won’t either. Measure before you sell.

Have a great week,The Guinew team

Written byThe Guinew team

A sports communication agency since 2012. Now we add AI to help clubs, federations and leagues produce more and better.

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